[1]
Sunardi, G. and Heikal, J. 2026. B2B Segmentation of Coal Buyers Using RFM Analysis and Ethnography at PT XYZ . JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi. 4, 1 (Sep. 2026), 3177–3195. DOI:https://doi.org/10.62421/jibema.v4i1.764.