Saripah, Iip, Adi Suparwo, Devi Yuniati Drajat, and Rina Dwi Handayani. “The Influence Of Market Orientation, Product Innovation, And Electronic Word Of Mouth (Ewom) On Customer Satisfaction Of Maybelline Cosmetics In Bandung City”. JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi 4, no. 2 (October 15, 2026): 4234–4246. Accessed October 17, 2026. https://jibema.murisedu.id/index.php/JIBEMA/article/view/781.